What is Trade Dress?
Short answer
In India, distinctive trade dress may be protected as a trademark or as part of a composite mark. Evidence of acquired distinctiveness through use supports enforcement against confusingly similar packaging.
Definition
Trade dress refers to the total image and appearance of a product or service — including packaging shape, colour combinations, labels, and store layout — that identifies commercial source.
How DuxLegis can help
This glossary entry is for general education under Indian IP law and is not legal advice. For advice on your specific matter, explore our intellectual property services or speak with an intellectual property lawyer at DuxLegis.